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The popularity of the Panama Straw Hat was even higher in the 20th century when the then president of US, Theodore Roosevelt sported a Montecristi Hat. That picture got published in the world press. More demands were in and soon Ecuador began to export more of the Straw Hats to the world.In Turkey, the use of the traditional fez was banned in 1925 and the use of Ecuador Panama Hats was mandated. It was by 1944 that the Panama Straw Hat became the major export item of Ecuador for a short period. Till now, the demands of the Ecuador Panama Hats are growing and the straw hat still maintains its charm.
The main center of the Ecuador Panama Hat is in Cuenca and Montecristi. In Cuenca, the Panama hats are weaved faster and in mass to meet the demands but with inferior quality than the Montecristi Hats. Now, Panama is no longer the main country of export, today Ecuador Panama Hats are exported worldwide to countries such as United States, United Kingdom, France, Germany, Spain, Italy, Japan, etc, etc.
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